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☆ Why Victoria’s Secret is bringing sexy back
▼ + stars: | 2023-10-17 | by ( Cathaleen Chen | ) edition.cnn.com time to read: +6 min

But in a presentation to investors in New York last week, it was clear which version of the brand Victoria’s Secret executives see as its future. Courtesy Victoria's Secret“Sexiness can be inclusive,” said Greg Unis, brand president of Victoria’s Secret and Pink, the company’s sub-brand targeting younger consumers. Within Pink, Victoria’s Secret will focus on improving the assortment of fleeces, sweatpants, tracksuits and other casual pieces. Adriana Lima became one of the faces of Victoria's Secret in 1999 and still features in many of it's campaigns. How Victoria’s Secret ventures into apparel will be conservative in manner, he said, and will follow a test-and-learn approach.

Persons: Megan Rapinoe, Valentina Sampaio, Paloma Elsesser, Carlijn Jacobs, Hailey Bieber, Emily Ratajkowski, Heidi Klum, Adriana Lima, Ali Tate, Cutler, Naomi Osaka, ”, Greg Unis, we’re, everyone’s, it’s, Martin Waters, Waters, activewear, Unis, Naomi Campbell, Albert Gilkey, Kim Kardashian, We’ve, ” Waters Organizations: Business of Fashion, CNN CNN, Tennis, Ariela, Associates, Pink, CNN Locations: New York, North America

☆ Bella Hadid's Victoria's Secret campaign sparks debate online as some users slam the brand for 'perpetuating body dysmorphia' while others say that 'skinny people exist too'
▼ + stars: | 2023-07-06 | by ( Grace Dean | ) www.businessinsider.com time to read: +3 min

Bella Hadid is starring in a new Victoria's Secret campaign, provoking a mixed response online. Victoria's Secret overhauled its brand following criticism of its "tone-deaf" image. While many comments on Hadid's post expressed excitement about the campaign, some slammed the brand for "perpetuating body dysmorphia to young women." "Skinny people exist and are allowed to be represented," one person wrote, while others referred to her diagnosis with Lyme disease. Victoria's Secret has majorly overhauled its brand in recent years following criticism of its "tone-deaf" image, including a controversial 2014 ad campaign that featured the slogan "the perfect body."

Persons: Bella Hadid, —, Lyme, Gisele Bündchen, Tyra Banks, Megan Rapinoe, Valentina Sampaio, Martin Waters, Neil Saunders, Waters Organizations: Service, GlobalData

☆ Retailers battle for uncertain back-to-school demand after ‘volatile’ quarter
▼ + stars: | 2023-06-06 | by ( Katherine Masters | ) www.reuters.com time to read: +5 min

[1/2] Shopping trolley is seen in front of Walmart logo in this illustration, July 24, 2022. U.S. shoppers' spending in the summer ahead of the college and K-12 school year has grown steadily since 2015, according to the National Retail Federation, a trade group. The chain is stocking Adidas' Samba and Gazelle sneakers ahead of the new school year, it said. The challenge for retailers is predicting whether parents will buy less clothing and sneakers when the cost of necessities - such as pencils, notebooks and laptops - strains many households. Retailers face a "volatile time," said Jessica Ramirez, a senior research analyst at Jane Hali & Associates.

Persons: Dado Ruvic, Locker, Spencer, hasn't, Ralph Lauren, Nordstrom, Doug McMillon, John David Rainey, Jessica Ramirez, Jane Hali, Moody’s, Moody's, Maxx, Martin Waters, Fran Horowitz, Jennifer Foyle, Abercrombie’s Hollister, URBN, Katherine Masters, Siddharth Cavale, James Davey, Gerry Doyle Organizations: Walmart, REUTERS, National Retail Federation, Ulta, Adidas, U.S . Commerce Department, Associates, Target, Moody's Victoria’s, Abercrombie & Fitch, Urban Outfitters, Abercrombie, Fitch, Free People, Thomson Locations: Britain, U.S, North America, New York, Bentonville , Arkansas, London

☆ U.S. consumer outlook dims as upscale retailers, discounters slash forecasts
▼ + stars: | 2023-06-01 | by ( Aishwarya Venugopal | ) www.reuters.com time to read: +3 min

Broadly, U.S. consumer spending trends showed resilience in the face of high inflation, but big-ticket purchases suffered. Upscale retailer Macy's said the U.S. consumer pulled back more than anticipated and slashed its annual sales and profit forecasts for the year. Macy's and lingerie brand Victoria's Secret & Co (VSCO.N) are resorting to more discounts to clear out excess inventory. "Our business in North America became increasingly more challenging," Victoria's Secret CEO Martin Waters said during a post earnings call on Thursday. The pinch from slowing consumer spending was not just limited to high-end retailers.

Persons: Macy's, Hogan, Martin Waters, they're, Nordstrom, Peter Nordstrom, Dr Martens, Arun Sundaram, Aishwarya Venugopal, Savyata Mishra, Shinjini Organizations: U.S, Goods, Riley, Nordstrom Inc, Discount, CFRA Research, Thomson Locations: U.S, North America, United States, Bengaluru

☆ Victoria’s Secret brand CEO abruptly resigns
▼ + stars: | 2023-01-03 | by ( Nathaniel Meyersohn | ) edition.cnn.com time to read: +1 min

New York CNN Business —Victoria’s Secret brand CEO Amy Hauk has resigned less than a year into the job, the company said Tuesday. She will leave Victoria’s Secret in March. Martin Waters, the CEO of the brand’s parent company, Victoria’s Secret & Co., will take over as CEO of the brand. Shares of Victoria’s Secret dropped 8% on the news during after-hours trading Tuesday. But Victoria’s Secret sales have been uneven since the start of the pandemic.

☆ Fashion brands can't keep up with the latest trends because of supply-chain chaos — and it's one more reason everything's on sale
▼ + stars: | 2022-12-02 | by ( Emma Cosgrove | ) www.businessinsider.com time to read: +4 min

Victoria's Secret execs said supply-chain woes meant it couldn't chase trends, adding to the pileup. Brands like Nike, Kohl's, and Ralph Lauren were laser-focused on shaving days and even weeks out of their lead times to be more responsive to consumer preferences. In 2017, Nike was trying to get 60-day lead times down to 10 days. Brands can't chase trends successfully if they lack any semblance of certainty on when goods will arrive — the pandemic certainly stripped that away. Victoria's Secret's chief financial officer, Tim Johnson, said on a Thursday earnings call that the company should regain the supply-chain confidence to chase trends next year.

☆ Victoria’s Secret renunță la renumiții „îngeri”: Noua imagine a mărcii vor fi femei de succes, activiste și antreprenoare
▼ + stars: | 2021-06-18 | by ( ) www.jurnal.md time to read: +2 min

Nu mai sunt „relevanți din punct de vedere cultural”, femei de succes, activiste și antreprenoare vor fi noua imagine a mărcii, a anunțat compania, miercuri. Victorias Secret a anunțat miercuri, 16 iunie, că a încheiat un parteneriat cu un grup de femei care inspiră. Printre acestea se află actrița și antreprenoarea indiană Priyanka Chopra Jonas și jucătoarea americană de fotbal Megan Rapinoe, care este și activistă pentru egalitatea de gen. Acestea vor deveni imaginea și vocea mărcii, a comunicat Victoria’s Secret. La sfârșitul anilor 1990 și începutul anilor 2000, show-ul de pe Victoria’s Secret a avut un rol puternic în definirea femeii „sexy”. CEO-ul Victoria’s Secret, Martin Waters a declarat pentru The Times că revizuirea mărcii a fost așteptată de mult timp.

Persons: Jonas, Megan Rapinoe, Tyra Banks, Heidi Klum, Martin Waters, libertatea.ro Organizations: The New York, Times, L Locations: The New York Times, Victoria

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